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Survey Templates Voice of the customer Surveys Value Proposition Survey Questions for Voice of Customer (VOC) + Sample Questionnaire Template

Value Proposition Survey Questions for Voice of Customer (VOC) + Sample Questionnaire Template

Here are some Value Proposition Survey Questions for Voice of Customer (VOC) initiatives. This sample questionnaire template measures both the satisfaction of and the importance of your value propositions to your customers. With this questionnaire, you may find that customers are very satisfied with your brochures and documentation, but do not consider them important, a sign you may be spending too much money on them.


Here are some statements about the products of [COMPANY]. Please indicate your level of agreement with each statement.
Totally disagree
2
3
4
5
Neutral
7
8
9
Totally Agree
I am satisfied with the quality of products at (COMPANY).
The quality of the products at (COMPANY) shop is important to me.

Totally Disagree
2
3
4
5
Neutral
7
8
9
Totally agree
I am satisfied with the value for money I get from (COMPANY).
The value for money I get from (COMPANY) is important for me.

Totally Disagree
2
3
4
5
Neutral
7
8
9
Totally Agree
I am satisfied with the reliability of the products of (COMPANY).
The reliability of products of (COMPANY) is important to me.
Here are some questions about the service of (COMPANY).

Totally Disagree
2
3
4
5
Neutral
7
8
9
Totally Agree
I am satisfied with the money back guarantee at (COMPANY).
The money back guarantee at (COMPANY) is important to me.

Totally Disagree
2
3
4
5
Neutral
7
8
9
Totally Agree
I am satisfied with the expertise of the (COMPANY) service staff.
The expertise of the (COMPANY) service staff is important to me
 

Totally Disagree
2
3
4
5
Neutral
7
8
9
Totally Agree
I am satisfied with the fast response of the (COMPANY) service staff
The fast response of the (COMPANY) service staff is important to me.
Now three questions about your relationship with (COMPANY).

Totally Disagree
2
3
4
5
Neutral
7
8
9
Totally Agree
The (COMPANY) sales people are friendly.
The friendliness of the (COMPANY) sales people is important to me.

Totally Disagree
2
3
4
5
Neutral
7
8
9
Totally Agree
The expertise of the (COMPANY) sales people is high.
The expertise of the (COMPANY) sales people is important to me.

Totally Disagree
2
3
4
5
Neutral
7
8
9
Totally Agree
(COMPANY) understands me and my needs.
(COMPANY)'s understanding of me and my needs is important to me.

Very Satisfied
Satisfied
Neutral
Not Satisfied
Very Dissatisfied
Overall, how satisfied are you with (COMPANY)?

Agree
Neutral
Disagree
I am likely to provide enthusiastic referrals for (COMPANY).
Do you have any comments suggestions for (COMPANY)?
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Thank you very much for participating in this valuable survey!

Benefits of using the Value Proposition Survey Template


1. Gauge value of your offerings
Customers need to find value in your products or services to recommend it to their friends and family. Pricing and packaging may be important, but if they don't offer customers value, they may switch to your competitors. This questionnaire lets you determine that so that you can take necessary steps in providing maximum value to your customers.

2. Build customer trust
Consumers trust products that offer value. This sample value proposition questionnaire lets you determine that value your products or services offered. You can take that valuable feedback to make them more valuable and grow customer trust.

3. Build customer loyalty
Without trust, there will be no loyalty. Loyalty is important for repeat purchases and positive word of mouth. Happy and loyal customers are your biggest brand advocates, more effective than any promotional or marketing campaigns. This all is dependant on the value your offerings provide. So, use this template and bring about necessary changes to your offerings.