10 Product Awareness & Attitudes Survey Questions + Sample Questionnaire Template

10 Product Awareness Attitude & Usage Survey Questions with sample questionnaire template. These survey questions evaluate some preliminary product awareness, discovery, usage, and attitude towards the product. Use this sample survey to understand consumer awareness of your product / services.

10 Product Awareness & Attitudes Survey Questions + Sample Questionnaire Template

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How familiar are you with [PRODUCT]? Never heard of it I am aware but have never used it Use it only sometimes Use it on a regular basis Which of these [GENERIC_PRODUCT] have you used? [ENTER BRAND 1] [ENTER BRAND 2] [ENTER BRAND 3] [ENTER BRAND 4] [ENTER BRAND 5] [ENTER BRAND6] Other How did you first hear about [PRODUCT]? TV Radio Magazine Newspaper Internet Friend/relative/associate Haven't heard of it before Not sure Other Overall, how do you rate the quality of [PRODUCT]? Poor Fair Good Very Good Excellent What is it that you would most like to change about [PRODUCT]? Would you recommend [PRODUCT] to a friend or associate? Definitely Not Probably Not Not sure Probably Definitely When was the last time you used [PRODUCT]? Under 1 month 1 to 6 months 6 months to 1 year Not sure Other How often do you buy [PRODUCT]? Once per week or more often 2 to 3 times per month Once per month Once every 2-3 months Once or twice a year Less than once a year Not sure How likely are you to buy [PRODUCT] in the future? Very Unlikely Somewhat Unlikely Not sure Somewhat likely Very likely